Style and fashion is one of the biggest things people pay attention to these days. By the mid 90’s streetwear had firmly established itself within the world market with Europe being the last to catch on. Now it seemed that almost anyone could start a streetwear brand but while many brands such as Volcom, Fly53, Obey, 55dsl and WESC became more popular those lesser brands began to fall by the wayside.

Streetwear was now big business with the high street and designer fashion brands taking on many of the ideas and innovations that the original brands brought to the fashion world. In the ancient times, people made use of local materials like animal skin and fur in producing the attires they put on. Different kinds of clothing styles were also produced through such local means.

The choice of millions of people around the world is rather simple and crisp- They want clothing that not only makes justice to the fashion industry but also to normal people, because it is the normal people who take the trend forward with every step.

Today streetwear is crossing boundaries moving into different areas of the fashion industry. Women want to gain much attention, especially from the opposite sex and hence the hottest clothes like see through clothing using sheer fabrics with a mixture of delicate and creative designs are what they are after.

 

Levi’s

Hip hop fashion is everywhere. Despite the many negative connotations that the word fashion may have, if you take it as more of a general word used to describe clothing, then it is almost possible to have sustainable fashion, although perhaps not completely because the manufacture of any clothing will have some impact on the environment even if relatively small.

With confusion even over the name of the product, it is not really surprising that most shoppers can’t be bothered with sustainable fashion and instead prefer just stick with the fashion brands that they know despite knowing that they often operate in unsustainable and unethical ways.

The brand has expanded to include several lines comprised of Ecko Unlimited (men), Ecko Red (women), EckM Function (outerwear and alternative sports), Marc Ecko Leather (leather goods), Marc Ecko watches, Marc Ecko Scopes (eyewear), EckM Storage (bags and accessories), Marc Ecko Footwear (men’s, women’s, and children’s footwear), Zoo York (skateboarding, extreme sports, and hip hop), EckM Unlimited Boys and Ecko Red Girls lines.

 

 

A Brief History Of Streetwear

The MMA clothing scene is governed by dozens of brands. However neither could match the quality and the originality of the independent streetwear companies apart from the newer independent brands like Addict and Supremebeing. Apple Bottom Jeans caters to trendsetting women of all shapes and sizes. They started the torn jeans and layered shirt looks that so many people today wear.

Many ethical fashion brands support various good causes around the world and empower people to create a sustainable livelihood. Apple Bottoms is now a full clothing line for women, including not only jeans, but also skirts, shorts, shirts, and even jackets. This has resulted in brands like MbyM, Volcom and Hurley producing evening wear such as suits and dresses that look smart yet individual.

Clinch Gear: This brand produces moderately priced t-shirts and shorts with a cool looking style. Lots of quality clothing materials, fashion dresses and accessories were also produced. Ever since the fashion industry has witnessed the dawn of patterns it is seen that choice of people (men and women) has changed drastically.

 

 

Fashion

Denim icon. While the bright and innovative designs on t-shirts, hoodys and jeans remain prominent many brands are now beginning to cross styles by mixing casual wear with smart wear. Japan was the next market to catch on to the streetwear ideal and as always they brought their own unique styles to the table.

Bad Boy Clothing: MMA sportsmen like Diego Sanchez and Mauricio Rua are sponsored by this brand. Many people speculate as to the when and how of the styles origins but it is clear that it started at the end of the 1970’s and the early 1980’s. Rocawear Clothing represents a borderless, global lifestyle.

 

 

Printed Clothing

Fashions are social phenomena common to many fields of human activity and thinking. Although tailors and dressmakers were no doubt responsible for many innovations before, and the textile industry certainly led many trends, the History of fashion design is normally taken to date from 1858, when the English-born Charles Frederick Worth opened the first true haute couture house in Paris.

Part of the problem with the term sustainable fashion is that ‘fashion’ is often used to describe constantly changing trends and even associated with ‘fast fashion’, the term used to describe the low cost or affordable clothing that is quickly made to respond to the latest trend often being worn only once or twice before being discarded.
Streetwear primarily started in the California surf and skate scene and was originally it was known as skatewear and surfwear depending on what particular scene the clothing came from.