It’s ideal to buy something meaningful for someone special to show them how much you care. And now is the perfect moment to panic about how you’re going to do it.

Even for men, jewelry is a deeply personal way to convey the style. If you know anyone with even a smidgeon of unique style, go into it with your eyes wide open and your ears perked up for any hints of tastes that come your way. Here are tips to help you choose right

1.  Get Recommendations

First and foremost, inquire around. Check with your family and friends to see if they’ve ever purchased jewelry from the internet. And, if that’s the case, seek out recommendations. You can also see a list of jewelry store reviews in the US to check if no one is giving you helpful feedback. Just because they haven’t told you about their experience doesn’t mean it wasn’t positive.

In reality, most people tell others about their negative experiences! If you can get a recommendation from someone who has purchased jewelry from a specific website and had a good experience, that would be ideal. Another easy way is checking US-Reviews to get what you need to know.

2.  Self-education

Are you looking for diamond jewelry or other gemstone jewelry? What will be used for the backdrop?

Not only do these details influence the appearance and cost of jewelry, but they also inform you about the maintenance requirements. For example, sterling silver requires frequent polishing, and a jeweler should regularly check gemstone settings to ensure they remain in good condition.

Keep doing what you’re doing. If you cannot obtain a recommendation for any cause, stick to what you are familiar with. Look up your favorite high-street jewelry retailer’s website online. You may be assured that their credibility is solid and dependable in this manner. When shopping Tiffany Co online, keep in mind that the best deals aren’t available on high-street store websites but those of near-100 percent web-based jewelry retailers.

3.  How Important are the 4Cs?

If you’ve ever bought a diamond, you’ve probably heard about the four Cs: color, color, cut, and carat weight. The only one that objectively matters is clarity. A diamond with many inclusions may be weaker (i.e., more likely to break) than one with little or no inclusions. Aside from that, if you’re a regular citizen (rather than, say, a diamond dealer), it’s entirely a matter of personal choice.

Diamonds have a low resale value, so we don’t recommend them as an investment. If you didn’t already know, you have permission not to buy the cleanest, clearest, and most extensive diamond if you don’t want to.

4.  There Are No Rules in Styling

While fashion trends come and go, it’s worth taking the time to develop your style. Perhaps it’s the combination of yellow gold and silver. Wearing mismatched earrings or an enormous number of rings on your fingers without any other jewelry may be the culprit. Perhaps you’re a man who prefers diamond pavé or a woman who likes thick hammered gold jewelry.

5.  Choose your jeweler with respect.

Untrained shoppers would have a difficult time spotting overpriced and fake gems. Finding those recommended by the American Gem Society and the Jeweler’s Vigilance Committee is the best way to ensure you’re buying from a trustworthy source. Both have lists of jewelers who are accredited. Begin your shopping with those lists as a starting point.

6.  Pay attention to the small print.

What if your talent is something that doesn’t work against your best efforts? What happens if a stone falls out or if the clasp snaps? Is it possible for you to get your money back? Before you step out the door, make sure you understand the jeweler’s return, reimbursement, and swap policies. Some jewelers will try to persuade you to purchase an expensive extended warranty. Consider the possibility of having to patch the piece versus the expense of doing so before agreeing.